碩士 / 南華大學 / 旅遊管理學系旅遊管理碩士班 / 106 / The present study aimed to investigate the relationships between tourism image and Visitor Satisfaction of the QingZhou Coastal Recreation Area tourists. A total of 300 questionnaires were distributed to visitors of QingZhou Coastal Recreation Area via convenience sampling process. Data were statistical methods such as Descriptive statistics, Reliability analysis , Validity analysis, Exploratory Factor analysis, Pearson Analysis and Multiple Regression analysis. The results are as follows:
1. Visitors' Tourism Image was shown positive correlation with Visitor Satisfaction.
2. Visitors' Tourism Image positively affected Visitor Satisfaction.
According to the above results, the researcher may submit suggestions in this study.
1. To keep and increase the Visitor Satisfaction for visitors would be via combing the community resources within townships.
2. To develop and implement various slow traveling packages may be in order to effectively increase the Visitor Satisfaction for visitors at QingZhou Coastal Recreation Area.
| Identifer | oai:union.ndltd.org:TW/106NHU00720004 |
| Date | January 2018 |
| Creators | CHUANG, MEI-HUI, 莊美惠 |
| Contributors | CHANG, WEI-HSIUNG, 張偉雄 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 76 |
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