碩士 / 國立宜蘭大學 / 人文及管理學院高階經營管理碩士在職專班 / 106 / The purpose of this study is to explore the degree of cognition and satisfaction of the tourists in Jiaoxi on the hotel butler service. After the quantitative analysis, the conclusions and suggestions are put forward at the end of the study, which can provide practical meaning for the hotel operators in Jiaoxi. As the Research recommendations, this study summarizes the content and service projects of hotel butler service in the past, and the service structure of hotel butler service includes: travel service, business service, personal servant service, and home service, a total of four facets. The study found that for customer perception, the importance and satisfaction of the travel service falls in the A quadrant (maintenance and innovation) in the management opportunity box; the second is that the commercial service and the personal servant service fall in the location of the center, but still in the C quadrant (low attention); the final, home service falls in the lower left corner of the C quadrant (low emphasis), indicating that the home service facet still needs improvement.
| Identifer | oai:union.ndltd.org:TW/106NIU01457013 |
| Date | January 2018 |
| Creators | Chen, Zhen-Hui, 陳貞慧 |
| Contributors | Guan, Jyh-Liang, 官志亮 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 34 |
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