碩士 / 國立高雄第一科技大學 / 資訊管理系碩士班 / 106 / The purpose of this study is to explore the intentions of the users of Shopee, based on the theory of "perceived value theory", supplementary by the "technology acceptance model" and by sorting out the quality characteristics and perceived value of social media and information technology of the relevant literature, summed up the impact of the use of Shopee users use the continious intention of the relevant factors.
A total of 613 valid questionnaires were collected in the questionnaire. The results show that most of the hypotheses are supported. This study was originally proposed. The study has the following findings: (1) Shopee user's "Quality Characteristics (quality of information, system quality, service quality)", the user's "Perceived Value" has a significant impact; (2) Shopee users " Perceived Value (functional value, social value) "has a significant positive effect on the user's" Use Attitude "; (3) Shopee user's " Use Characteristics (perceived usefulness, perceived ease of use, perceived interactivity) "has a significant positive effect on the user's" Use Attitude "; (4) Shopee user's " Perceived Value (functional value, social value) "has a significant positive effect on the user's" Trust "(5) Shopee user's " Trust "has a significant positive effect on the user's" Use Attitude "(6) Shopee user's " Use Attitude" has a significant positive effect on the user's " Use Satisfaction ";(7) Shopee user's " Usage Satisfaction" has a significant positive effect on the user's " Continue Intention "; (8) Shopee user's " Use Attitude " for the user's " Continue Intention " have a significant positive impact.
| Identifer | oai:union.ndltd.org:TW/106NKIT0396022 |
| Date | January 2018 |
| Creators | CHEN, JIAN-YU, 陳建宇 |
| Contributors | HSU, LI-LING, 許麗玲 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 154 |
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