碩士 / 國立屏東科技大學 / 休閒運動健康系所 / 106 / Taiwan is surrounded by sea. Nowadays, marine sport has
gained popularity among Taiwanese. In the past, the relevant studies all focused on land-sport or leisure, ignoring the resources of the surrounding sea, which are suitable for the development of marine sport tourism. The purpose of this study was to explore the participants of marine sport tourism in Dapeng Bay National Scenic Area. A conceptual model was formulated and empirically tested to examine how tourists perceived values, place attachment and word-of-mouth. It adopted convenience sampling for the questionnaire. A total of 350 questionnaires were issued and 318 valid questionnaires were obtained, with an effective rate of 91% for the questionnaire. Data treatment methods using SPSS17.0 and AMOS22.0 were performed. The results of the study are as follows:(1)perceived value has a significant and positive impact on word-of-mouth; (2)perceived value has a significant and positive impact on place attachment; (3) place attachment has a significant and positive impact on word-of-mouth; (4) This study was based on the theory of marine sport, with reference to the relevant literature, perceived values, place attachment and the Word-of-Mouth scale as a research tool. According to the results of this study of management unit holding international Sports Event to raise and improve the word of mouth. THE proposed to the relevant industry the sea sports tour is designed according to the different market segments and the operators should strengthen the local identity to the tourists in order to improve the good reputations in Dapeng Bay National Scenic Area.
| Identifer | oai:union.ndltd.org:TW/106NPUS5420010 |
| Date | January 2018 |
| Creators | Shu-fen Lin, 林淑芬 |
| Contributors | WU, CHANG-YANG, 巫昌陽 教授 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 102 |
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