碩士 / 國立屏東科技大學 / 農企業管理系所 / 106 / Donggang is a famous fishery harbor that attracts thousands of tourists to visit and consume each year. The local restaurants which benefit from fishing ports and sightseeing, they need to consider how to attract consumers.
In the study, we reviewed numerous researches on service quality and customer satisfaction. We found that many scholars use others study in their research. There are different perspectives depending on the different scholars. Therefore, the study takes A-Jhobg Seafood Restaurant in Donggang as a case study to explore whether service quality would affect the service satisfaction. This study collected 419 valid questionnaires. The results are following.
1. Respondents were satisfied with the various aspects of service quality.
2. The service quality will affect the respondents' satisfaction positively.
3. The average scores for price, efficiency, attitude and overall satisfaction are in the third and fourth quadrants of the IPA.
4. Respondents' population background have no significant differences in service quality and satisfaction.
Based on the research results, this study gives the following suggestions:
1. Operating the fan page to enhance customer recognition
2. Create a customer database to provide the discount for membership.
| Identifer | oai:union.ndltd.org:TW/106NPUS5688006 |
| Date | January 2018 |
| Creators | Tseng, Yueh Mei, 曾月梅 |
| Contributors | Peng, Ke-Chung, 彭克仲 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 62 |
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