碩士 / 國立清華大學 / 高階經營管理深圳境外碩士在職專班 / 106 / The policy of Reform and Open of China has been implemented around 30 years. Most firms of manufactures and production industries have been shifted from Taiwan to Mainland China. This also brings the production experience and technology to China. This research takes HongCheong Foam Company, ChiaoFu Group, as a case study to investigate and discuss its business experience within the past more than 20 years. The operation of an enterprise includes the design, production, market and processing management, all of the complicated levels, etc. This study will focus on market development and production-manufacturing, by using the Five Forces Model, SWOT Analysis, Value Chain Analysis, etc. to find a way for firms surviving and developing under the adverse situation. The case study initially shows that in the global concern China market, the acquisition of HongCheong Foam Company enables ChiaoFu Group to develop the local market of China with a high speed. HongCheong Foam Company is the anchor of ChiaoFu Group and the following co-operation of ChiaoFu Group with industrial partners in China is based on the business of HongCheong. The Radiation effects and Halo effects brought by HongCheong help ChiaoFu Group grow steadily in China’s market. Meanwhile, the core competitive capability from ChiaoFu Group support the Radiation effects and Halo effects.
This study further provides strategies for the industry practice and future study:
1. Human Resourcement is the importance enterprise asset, including talent training, careerdevelopment, fostering start up business, guiding, and setting-up the sustainable enterprise assets chain.
2. Integrating the logistics and supplier chain may increase the logistics speed and rotation rate and establish reciprocal competitive and development.
3. Creating value chain, guiding the help weak against the strong system, building operational framework, and paying attention to the micro-cost analysis, may strengthen the core competitiveness capability of a firm.
4. Bringing automation, intelligentization, and information into manufactory mode may help firms continuously breakthrough innovation and move to large-scale.
Keywords: Five-force Model，SWOT analysis，Value Chain Analysis，Enterprise Life Cycle Theory，Core Competitiveness.
| Identifer | oai:union.ndltd.org:TW/106NTHU5026003 |
| Date | January 2018 |
| Creators | SHIH, LI-WEN, 施立文 |
| Contributors | Lee, Chuan-Kai, 李傳楷 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 39 |
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