碩士 / 國立清華大學 / 科技管理研究所 / 106 / With the continuous innovation of Internet technology in China, the Internet has penetrated into all aspects of society, economy, daily life and so on. The Internet, is also a kind of technology, a new channel and a new business model. When the Internet is applied to other industries, it will bring tremendous changes to them. Now, for the automobile industry, there is a new challenge and opportunity for upgrading. Nowadays investors are attracted by the concept of "Internet car." BAT have one after another begun strategic cooperation with leading enterprises in the traditional automobile industry to enter the automotive field and jointly built "Internet cars", such as Baidu and BAIC, Ali and SAIC, Tencent and Guangqi. The convergence of the Internet industry and the traditional automobile industry will create more and more services and scenarios that meet the needs of consumers.
But to these traditional automobile enterprises, this kind of cooperation is a kind of opportunity as well as challenge, because the impact of the Internet to the enterprise industry is overwhelming. How should they deal with this kind of shock? Therefore, the aim of this study is: under the impact of The Internet, how do traditional automobile enterprises to cope with it?
This study chooses Shanghai Automobile Passenger Vehicle Company (SAIC) as the object of research, which is a state-owned enterprise, and has made a lot of achievements in responding to the impact of the Internet. For example, the RX5, the world first mass-produced Internet vehicle, was also awarded a pilotless trial license in China. All of these achievements can be attributed to its own strategies. It has proposed a new development strategy of "Four Diversification", namely electrically operated and connected with the Internet, Intelligence and sharing. This strategy not only helps SAIC better to meet the consumer into the industry, but also become a solution provider of the industry.
| Identifer | oai:union.ndltd.org:TW/106NTHU5230013 |
| Date | January 2018 |
| Creators | Tang, Guo-Dong, 湯國棟 |
| Contributors | Lee, Chuan-Kai, 李傳楷 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 40 |
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