碩士 / 國立臺中科技大學 / 應用日語系日本市場暨商務策略碩士班 / 106 / This study aimed to use the case of Taiwan-Japan Cooperation as an example to investigate the medical equipment enterprise’ business strategies in overseas market development. This study used in-depth interview and secondary data collection method to collect data. Analytical induction method was then used to conduct data integration so as to analyze the locations, timing and the marching model that the enterprise got into new markets. Through in-depth interview and secondary data collection method, the researchers found Japanese medical enterprise tended to sell its medical equipment to partial individuals and related medical institutions and, the cost of sales seemed to be higher. Accordingly, in deciding the locations of overseas development, Taiwan became the priority to choose because Taiwanese preventive medical opinions in their daily life seemed to be close to those of Japanese. This might meet the purchasing needs of potential buyers. As for timing, based on the experiences of domestic health insurance in Japan, the enterprise chose to enter Taiwan after Taiwan established its national health insurance, hoping the medical institutions in Taiwan would purchase more medical equipment. Finally, when the cost-effectiveness was considered in deciding the marching model that the enterprise got into new markets, authorized agents were chosen to reduce the cost.
| Identifer | oai:union.ndltd.org:TW/106NTTI5079002 |
| Date | January 2018 |
| Creators | Yi-Jen Chiang, 江宜蓁 |
| Contributors | Yao-Fen Tseng, 曾耀鋒 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 107 |
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