The Exploration of the Formation and Management of Taoism Temple – A Case Study On the Bihaiyan Temple, Wuqi, Taichung / 宮廟的成形與管理之探討 -以梧棲碧海巖為例

碩士 / 靜宜大學 / 管理碩士在職專班 / 106 / The study explored the formation and management of Taoism temples in Taiwan. Taking Bihaiyan Temple in Wuqi, Taichung as the single case study object, the study employed literature analysis and in-depth interview to investigate the mission and development of the temple, its organization, manpower, and resources management, and its financial revenue and management model. Through adopting CORPS model (Situ Daxian, 1999) and analyzing the interview data from in-depth interviews, the study constructed the management model of the Taoism temple.
In the organizational form of temples, Taoist temples usually adopt collective leadership, dominated by management committees. Biyaiyan is a temple adopting dual tracks of Buddhism and Taoism. The management body used to be the management committee; now it adopts the practice of local chiefs and incense heads and the advisory group. Since Bihaiyan just received God’s instructions to construct a temple, it is a rare opportunity to explore its system in depth. In addition, the God it worships is North Sea Goddess of Mercy (Guanyin, avalokiteśvara), which is one of the small number of Beihai Guanyin Temples in Taiwan, while the majority Guanyin Temples worship South Sea Guanyin. The goal of temple construction has been proposed and is worthy of being the object of this research.
After data analysis, the findings are as follows:
1.Asking for guidance at the altar through medium has become the most basic approach of reference for believers.
2.The management pattern of the temple is not much different from that of the past.
3.Bihaiyan’s service population is gradually increasing, and its service items are also expanding.
4.In the face of a highly competitive environment, Taoism temples will adopt a more humble attitude to serve the believers, make the operation more transparent, and employ feature marketing.
5.Through worship ritual activities, a temple can generate more material donations and relief to achieve a win-win situation.
The researcher proposed the Bihaiyan management with the following three recommendations:
1.There must be clear resolution and goal in the Temple construction.
2.The Temple system must be established and actually implemented.
3.The deacons and volunteers of the Temple must complete the in-service education and training.

Identiferoai:union.ndltd.org:TW/106PU001026016
Date January 2018
CreatorsShih,Jui-Hung, 施睿宏
ContributorsTeng,Chia-Hung, 鄧嘉宏
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format70

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