Knowledge Transfer and Innovation Diffusion in Shrimp Cultivation: A Case Study of Dr. Shrimp / 蝦養殖永續發展之知識傳遞與創新傳播:以博士蝦為例

碩士 / 實踐大學 / 應用外語學系英語溝通碩士班 / 106 / Aquatic technology in Taiwan has been notable in the world and was once honored as the “Empire of the Giant Tiger Prawn.” Due to virus infection, constant environmental changes, and unfriendly farming methods, aquatic technology has encountered a series of challenges. Both academia and industry have made efforts to re-gain Taiwan’s aquatic reputation. Though much research has been done to develop proper methods in aquatic cultivation, few studies actually focused on the cultivation of shrimp, and even fewer researchers discussed innovative and sustainable shrimp cultivation. Therefore, Dr. Shrimp, an organization which insists on innovative and eco-friendly methods of cultivation, was selected for this case study.
This present study aimed to investigate how the founder of Dr. Shrimp transferred innovative and professional knowledge to his trainees, so as to achieve the healthy, non-toxic, ecofriendly and sustainable shrimp cultivation that Dr. Shrimp has consistently valued. There were five participants in this study, including the founder, one partner, two clients, and one intern. The data were collected from interview, observation, documents, and all the data were coded and analyzed using qualitative content analysis.
The results of the study indicated that knowledge transfer in Dr. Shrimp had six phases: incentives, communication, acceptance, acquisition, execution, and diffusion. With professional knowledge and techniques as incentives, Dr. Shrimp successfully drew people to start the first step in shrimp cultivation. Then, the face-to-face intensive communication and the abundant open data helped partners and clients trust and accept Dr. Shrimp. While carrying out the acquired knowledge, those who joined Dr. Shrimp also helped promote the eco-friendly and sustainable cultivation valued by Dr. Shrimp. It is hoped that the findings can pave the way for other aquatic cultivation so as to promote sustainable cultivation in a more systematic way.

Identiferoai:union.ndltd.org:TW/106SCC00741002
Date January 2018
CreatorsPO-CHANG CHEN, 陳柏彰
ContributorsLI-TE LI, 李利德
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languageen_US
Detected LanguageEnglish
Type學位論文 ; thesis
Format192

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