碩士 / 國防大學政治作戰學院 / 新聞碩士班 / 106 / The R.O.C military must deal with "crisis" very carefully, to protect its image and reputation from the citizens. The very first principle of resolving the crisis is to carry out "crisis communication." The focus is on reducing the harm of the crisis to the organization so that the target audience can accept the organization's response to crisis events.
On the night of March 18, 2017, the Navy's Fast Attack Craft Guided missile collided with an entertainment fishing boat. Although the Navy had explained to the public that weather factors caused the incident, given the public opinion on the Internet, the masses of the attack on the military are still apparently in the majority. Based on the above events, this study used online questionnaire and in-depth interview to explore potential cognitive gaps between the military and the citizens.
This study found that the people's feelings and evaluation of this incident will obviously differ with age and education. Second, apart from the cognitive gap exist between military and the citizens, this gap might also be a threat to the effectiveness of the crisis communication. Last but not least, this study has unexpectedly found that people's acceptance of explanations is the key to the crisis communication.
| Identifer | oai:union.ndltd.org:TW/106SCUL0383011 |
| Date | January 2018 |
| Creators | 許鈺祥 |
| Contributors | 方鵬程 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 117 |
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