碩士 / 世新大學 / 傳播管理學研究所(含碩專班) / 106 / This study was based on marketing concept to explore the relationship between the business development of contemporary well-known international hotels and Shanghai city marketing, and to think about the construction of the specific co - operation model.
We found that the city can also promote the competitiveness of urban development through marketing as a commodity, while the hotel industry plays a strong co - governance participant in this marketing process. Furthermore, the hotel's participation in the city marketing process can also enhance its market visibility and market competitive advantages. When there is mutual benefit between the two sides, the common cause is to promote sustainable development.
In the process of participating in the city marketing, the hotel industry must break the barriers of the traditional market boundary and hold the operating viewpoint of coexistence and co prosperity with the city. In the process of marketing, it combines the marketing positioning, marketing brand, marketing image and the unique market uniqueness of the city itself. As an important matter of corporate social responsibility, it can ensure the feasibility of joint management of hotel and city marketing.
| Identifer | oai:union.ndltd.org:TW/106SHU00375023 |
| Date | January 2018 |
| Creators | LEE,HUI-CHUN, 李慧君 |
| Contributors | HSIAO, HSIANG-WEN, 蕭湘文 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 66 |
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