碩士 / 世新大學 / 公共關係暨廣告學研究所(含碩專班) / 106 / Cinema consumption was one of the main recreational and recreational ways of the contemporary people, resulting in the continuous investment of many operators in this market, resulting in a fierce competition in the film market, especially under the influence of globalization and internationalization, and the competition degree of the film market in Taiwan is no less than in other countries.
Based on the sole proprietorship, this study uses the concept of five force analysis, through deep interview, and the example of the Japanese animation film "your name", which has previously obtained high word of mouth and box office income from the platform, and discusses how the overseas film importer of our individual family has achieved its competitive advantage in the fierce film market.
We found that Japanese animation film has a certain consumption group in Taiwan, and its target market is clear, but it is restricted to the limited profit space of the film market in Taiwan. Therefore, it is suggested that the sole proprietorship pay attention to the innovation and market identity of the film first when choosing the film. Secondly, it suggests that the operators can take a cooperative way to control the film. Pick up votes and the cost of film introduction, and then adopt professional strategies and stabilize cross border cooperation to achieve market competitiveness.
| Identifer | oai:union.ndltd.org:TW/106SHU00471027 |
| Date | January 2018 |
| Creators | LIAO, HSIANG-FU, 廖祥富 |
| Contributors | SU, CHIEN-CHOU, 蘇建州 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 68 |
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