碩士 / 大仁科技大學 / 休閒事業管理研究所 / 106 / The purpose of this study was to explore the value and satisfaction of campers on the East Coast. The researchers used the structural equation model to analyze the research structure and explore the impact of experience value on recreation satisfaction. The study was conducted using a questionnaire survey method to analyze the reliability and validity of the sample data, the fit and the relationship between the various facets through the structural equation model. This study refers to the scholar's questionnaire tool and adapts it to the research tool of cost research. Pre-test sampling is convenient and answered by online questionnaire. A total of 150 questionnaires were issued in the pre-test, and 126 valid questionnaires were collected after the questionnaires were incomplete. The effective questionnaire recovery rate was 84.0%. After the pre-test samples were tested by the difference test and the correlation test, each item of the questionnaire has good reliability and validity. The Cronbach's α coefficient of each facet is between 73 and 80, indicating that the overall scale is good. Reliability. A total of 316 formal questionnaires were issued, and 308 valid questionnaires were returned. The effective questionnaire recovery rate was 97.5%. The researchers used SPSS 12.0 for descriptive statistics, independent sample t-test, single-factor variance analysis, and regression analysis. The samples from this study were male, 31-40 years old, government employees, university (specialist) degree, Marriage, and the monthly spending for leisure below 5,000 yuan is the most; and in different contexts, there is no significant difference in experience value and recreation satisfaction. The value of the visitor's experience can positively affect its recreational satisfaction, with an overall explanatory power of 79%. The researchers made three suggestions based on the analysis results and research conclusions, including strengthening the open information on the East Coast camping, improving the frequency of camping hardware installations, and encouraging visitors to share the experience.
| Identifer | oai:union.ndltd.org:TW/106TAJ00420031 |
| Date | January 2018 |
| Creators | ZHAODONG, YOU-TING, 趙董宥廷 |
| Contributors | Lee, Yi-Hsi, 李宜錫 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 63 |
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