Research on the Preference Index of Island Traveling Recreation in Southeast Asia / 東南亞地區海島旅遊遊憩偏好指標之研究

碩士 / 台北海洋科技大學 / 海洋休閒觀光系碩士班 / 106 / Island traveling is one of the most popular tourism itineraries nowadays. The diversity of Southeast Asian islands includes beaches, beautiful towns, rich ocean scenery, comfortable resort villages, and unique island cultures, making Southeast Asian islands more and more. Welcomed by tourists. The purpose of this study is to improve tourists' satisfaction during traveling in Southeast Asian islands. The main purpose of this study is to explore the key indicators of the preferences of island traveling experts in Southeast Asia in order to attract island tourism tourists by using the preferences of island traveling experts in Southeast Asia. This study first collected domestic and international travel preferences and related literature, summed up four major aspects of recreational preferences: natural landscape, cultural resources, leisure activities, and psychic perceptions. Semi-structured in-depth interviews with scholars and experts were conducted in the context of recreational preferences, and related literature was collected. The preliminary evaluation indicators of the traveling preferences of the island traveling experts in the Southeast Asian region have summarized 32 evaluation indicators of the four major aspects, and then used the FDM Fuzzy Delphi Method expert expert questionnaire to analyze the island traveling in Southeast Asia. According to the research results and expert interview suggestions, it is concluded that the planning of island traveling must first focus on the original environment of “away from the city scenery”. In addition to the “beautiful natural scenery”, we will maintain the “rich natural resources” for sustainable development. "Software and hardware facilities that focus on environmental quality", with the "clean local food" and "travel safety ratio" of the island, the safety project planning for the event can also be introduced in detail to give visitors a sense of security; Now it is no longer the time to fill up the itinerary to see the flowers is the best itinerary. At present, the customized content of the two lines of the island line is becoming more and more abundant. For different tourists, the experts are recommended by professional operation ability. The most suitable product content, visitors choose to relax or participate in semi-self-help trips, all of which can be used to meet the needs of travel, plus the diversity of "sports attraction activities" and "places that have not been visited" to "satisfy psychological needs", above The achievement of the preference factor will enable visitors to get “relaxed and rehabilitated” and improve their satisfaction with the itinerary.

Identiferoai:union.ndltd.org:TW/106TCMT0742007
Date January 2018
CreatorsCHAO, YI-SHAN, 趙一珊
ContributorsLEE, HAN-CHIN, 李海清
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format62

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