碩士 / 亞洲大學 / 休閒與遊憩管理學系 / 106 / The intention of this research program is to discuss the analytics about Holasea’s advertising effectiveness. Holasea is an innovative industrial platform that target to the market of yacht traveling. The purpose of creating Holasea is to improve the development of domestic touring. Nowadays, online searching has become our daily routine. There are various browsers and websites. The most popular one, Google, has reached the top one of the most-visited 100 sites worldwide. In Taiwan, the utility rate even reached 84%. Therefore, posting advertisements on Google is relatively effective that might bring higher exposure rate and benefits. In this research program, the researcher analyzed the data basic on placing keywords for advertisement, timing of buying advertisements, the way of publishing advertisement, and the click rate. Moreover, understand the trend of domestic touring of their users according to the four elements above. This research could be a reference of advertising benefits of leisure management industries.
| Identifer | oai:union.ndltd.org:TW/106THMU0742012 |
| Date | January 2018 |
| Creators | YANG, CHENG-YU, 楊承諭 |
| Contributors | CHANG,YU-WEI, 張玉瑋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 41 |
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