碩士 / 亞洲大學 / 數位媒體設計學系 / 106 / A beautiful and distinctive movie poster is one of the indispensable media for promoting movies. In addition to promoting film information, the most important thing in film posters is the conveyance of film content and spirit. The development of movie posters follows the film itself, and the two coexist, film and movie posters evolve with the times. From the advent of the early Lumière film, the first film poster in human history was also published. Until the industrial development, advances in printing and papermaking technology, the importance of movie posters used to promote movies has also increased. Most of the early movie posters were hand-painted. In the most prosperous period of the film, the hand-painted movie poster industry has also reached its peak. Until the emergence of computer equipment, the efficiency of computer work and the effect of post-production special effects are far greater than traditional hand-painting, and the traditional hand-painted movie posters are gradually replaced by photo synthesis and post-production.
This study first discusses the development of film posters, understands the origin of film posters, and how the Taiwanese film posters have changed with the development of the film after the film was introduced to Taiwan. Then, the masters of Taiwanese hand-painted movie posters, Chen Zifu, Yan Zhenfa, and Xie Senshan, used their hand-painted movie posters as the analysis object of poster design composition. Understand the use of traditional hand-painted movie posters in image, text, layout, and color design, and draw the following three conclusions: 1 ) Traditional hand-painted posters are rich in images and texts; 2 ) The movie title text of traditional hand-painted posters will have different font designs for different movie content; 3 ) More of the traditional hand-painted posters will appear in the film's brilliant bridge. And attending the "Hand-painted Board Creative Training Camp" held at the CM_Movie Theatre in Tainan. I also asked Master Yan Zhenfa about the experience and skills of hand-painted movie posters and applied them to the posters of hand-painted movie posters.
The theme of hand-painted movie poster creation in this study divides the development of Taiwanese film into three periods through the literature discussion section: 1 ) Taiwanese film golden age; 2 ) Chinese film during the rise; 3 ) The recovery period of the Chinese film. Then, in the golden age of the Taiwanese film and the rise of the Mandarin film, the film was selected according to the era and has other historical representative meanings. In the recovery period of the Chinese film, the selection of film materials at the box office broke through 100 million Taiwan dollars and the film connotation has Taiwanese local culture. After the hand-painted movie poster is completed, the augmented reality technology will be introduced on the display of the hand-drawn movie poster. When the smart mobile vehicle detects a movie on the screen, the screen will pop up the movie-related information, so that the retro-style hand-painted movie poster can give the viewer a new experience.
Through this study, we will organize, analyze and explain the development of film posters and the visual design and presentation of film posters. I hope that the connotation and spirit of the film can be conveyed to the viewer through creation, and provide a reference for future interested parties or researchers of hand-painted movie posters.
| Identifer | oai:union.ndltd.org:TW/106THMU0804010 |
| Date | January 2018 |
| Creators | Chang,Zhi-Min, 張智閔 |
| Contributors | Chang,Yuh-Shihng, 張裕幸 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 91 |
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