碩士 / 稻江科技暨管理學院 / 休閒遊憩管理學系碩士班 / 106 / The policy turns into and made remaining of the people operations many spare time time, the select of tour is also many many pickings. No longer only limit domestic short distance tour, then expand overseas, even via people's mouth ear devolution, try oneself or plan with 35 bulls itinerary is no longer a difficult matter once, the oversea package tour travels now in recent years modal one megatrends.
Hope the via originally study to realize that which the important beacons that the WOM search an oversea package tour are and then construct the beacon matrix that a set of inhere in oversea package tour WOM searches.Make use of a literature review, again via virtuous Delphi method phenanthrene the law collect an oversea package tour to produce, officers and visitors etc.'s three sides, total 36 expertises, search a WOM, the oversea package tour induces four appraisals from a variety of factors lord criterion:"The sociality WOM", "the mental sex WOM" and"entity WOM" and"time convenient sex WOM" and 13 proper time criteria tidy up the analytical result by AHP specialist's questionnaire:The lord criterion weight rearrangement preface is one after another "the mental sex WOM", "the sociality WOM", "entity WOM" and"time convenient sex WOM";And time the criterion total weight rearrangement preface one after another"self - help adaptation WOM" is the most important, the it, "the stability anxious WOM" of"the craft friends and relatives approbation WOM" time are a third;The braintrust particularly values a mental sex WOM and thinks that the package tour subsistence adaptation is an itinerary to value once first. Hope by the origin and study the result to tender to the tour operator and the state unit related WOM marketing policy.
| Identifer | oai:union.ndltd.org:TW/106TOKO0571009 |
| Date | January 2017 |
| Creators | CHEN,CHUN-YI, 陳君宜 |
| Contributors | LIU, FANG-YI, 劉芳怡 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 80 |
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