碩士 / 環球科技大學 / 公共事務管理研究所 / 106 / This research adopted document analysis, case study, and comparative analysis for the collection and analysis of data on the emerging industry, the “hydrogen-rich water” industry, in Taiwan. Marketing-mix models were used to review and compare the strengths of different types of the “hydrogen-rich water” industry, and the difficulties it faces. The research findings were then used to organize the most competitive marketing model. These findings are as follows: The improvement in citizens’ living standards, along with customers’ diversified needs, results in the growing demand for products and services matching customers’ needs; this gives rise to the concepts of one-to-one marketing and customer-oriented competitiveness. Providing customers with one-to-one marketing and tailor-made services is the most important step for an enterprise to build customer loyalty. It is also the ultimate goal of customer relationship management. This research suggests that enterprises launch hydrogen water products onto SHOP.COM to create a strategic alliance with Market America and to become its partners. SHOP.COM provides its partner shops with the opportunity to make themselves known to the public and to advertise themselves, which helps to market their products and brands. By publicizing themselves through this strong marketing channel, enterprises can get more orders.
| Identifer | oai:union.ndltd.org:TW/106TWIT0636006 |
| Date | January 2018 |
| Creators | LO, CHUAN, 羅傳 |
| Contributors | CHENG, CHING-JUN, 程敬閏 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 76 |
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