碩士 / 國立雲林科技大學 / 休閒運動研究所 / 106 / The purposes of this study were divided into four parts. 1. To explore the differences of senority of diving among perceived risk, perceived value and loyalty 2. To analyze significant links between recreational divers’ perceived risk factors and perceived value factors. 3. To analyze effects of perceived risk factor on the loyalty participation of a diver. 4. To analyze effects of perceived value factor on the loyalty participation of a diver. In this study, purposive sampling was adopted to explore participants who were recreational divers (N=342). In addition, using “diving perceived risk scaling”, “perceived diving value scaling” and “diving loyalty participation scaling” as research tools. Moreover, the study totally acquired 376 samples. However, 34 samples which did not meet the criterion were excluded from the study. Therefore, the total number of valid samples was 342. The effective response rate was 90.9%. All the acquired data is further analyzed by one way ANOVA, t test, Pearson’s Correlation and Multiple Regression Analysis. The results showed that: 1.There were defferences of senority of diving among perceived risk, perceived value and loyalty. 2.There was a negative correlation between perceived risk factors and perceived value factors. Five factors of perceived diving risk, the risk of social satisfaction, the risk of financial, the risk of psychology, the risk of time, the risk of injury respectively, are related to perceived sacrifice and perceived quality. 3. The time risk, financial risk and psychological risk of perceived diving risk are able to negatively predict “positive diving behavior”, “revisit behavior” and “recommendation of a diving activity”. However, the equipment risk is able to positively predict “positive diving behavior”, and “recommending to other”. 4. Perceived sacrifice and perceived quality of the diving perceived value criteria can positively predict “positive diving behavior”, “revisit behavior” as well as “recommending to other”. Besides the explanation regarding results of the analysis, the conclusions of this study is that in order to raise perceived value of activity, reducing the extent of perceived risk is so helpful that divers are able to be loyal to diving activities.
| Identifer | oai:union.ndltd.org:TW/106YUNT0571007 |
| Date | January 2018 |
| Creators | KU, TING-HSUAN, 顧庭瑄 |
| Contributors | CHEN, CHI-CHANG, 陳其昌 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 111 |
Page generated in 0.0132 seconds