The Dialogue between Brand and Space: The Indoor Space Design Method for Boutique Brands' Flagship Store / 品牌與空間的對話 —精品品牌旗艦店室內空間設計方法

碩士 / 國立雲林科技大學 / 建築與室內設計系 / 106 / The objective of this thesis is to explore an interior design methods of boutique brand flagship stores. In addition to communicate with the brand image, the interior design of the brand flagship store also needs to echo the architectural design. The style of brand and architectural design can be extended to inteior spaces. This thesis adopts text analysis to understand the correspondence between brands, buildings, and interior characters in flagship stores. The analysis results of the corresponding relationshipsbecome the design idea, concepts and techniques to design Taipei brand flagship store, the characteristics of the Taipei flagship store are thus shaped.
This study consists of the following four parts:
1. To review the stories, ideas and characeristics of boutique brands.
2. To understand how architects interpret the brand's philosophy and characteristics.
3. To explore how interior design presents brand concepts and product characeristics, and howit echos the qualities of architectural design.
4. To use the results of the previous analyses to establish an interior design method for the interior design of the flagship store.
This thesis uses Taipei Ximen Red House as the site of the Taipei flagship store to verify whether the above design rules are feasible as a reference for the development of the brand flagship store interior design method.

Identiferoai:union.ndltd.org:TW/106YUNT0662008
Date January 2018
CreatorsWANG,JYUN-WEI, 王濬緯
ContributorsHuang, Yen-Ming, 黃衍明
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format262

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