碩士 / 元智大學 / 資訊傳播學系 / 106 / With the rapid development of the information age, various forms of graphic design and advertising posters are buzzing around the world. In this context, traditional approaches to presenting print ads are not enough to attract more consumers. It is thus important to interact with consumers in a more interesting and novel way.
This research discusses different types of creative advertisements through the case analysis. The author reviews 50 cases and classifies them into four categories: device posters, material posters, graphic posters, and text posters, and then proposes framework for designing interactive posters based on the case analysis. In addition, the author designs a series of 10 posters and holds a theme exhibition named "Dynamic Vision - Interactive Poster Design Exhibition". The subject of this exhibition is food advertisement for the reference brand, I-MEI Foods.
Via the observation and questionnaires derived from the exhibition, the author concludes that interactive posters can indeed arouse audiences’ curiosity and interests. When designing interactive posters, it is necessary to focus on the convenience of interaction and the attractiveness of the interactive content. This research also summarizes 10 important factors of interactive posters and 8 criterions of designing more amusing and novel posters.
| Identifer | oai:union.ndltd.org:TW/106YZU05676004 |
| Date | January 2018 |
| Creators | Su-Kai Yang, 楊舒凱 |
| Contributors | Chong-Wen Chen, 陳崇文 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 116 |
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