The influence of logistic service on consumer's repurchase intention. The case of Mongolian cashmere industry / 蒙古羊毛產業物流服務對消費者再購買意願之影響

碩士 / 元智大學 / 經營管理碩士班(企業管理與服務科學學程) / 106 / This research explores the relationship between level of logistics and delivery service and re-purchase intention of consumers in an example of Mongolian Cashmere sector, which could be applied as competitive advantage for Mongolian Cashmere producers to improve their business.
The study considers level of logistic service with dependent variables of timeliness, order discrepancy handling, return policy fairness, and customer satisfaction as well as repurchase intention of cashmere product as a dependent variable.

Identiferoai:union.ndltd.org:TW/106YZU05836002
Date January 2018
CreatorsBayarbat Dulguun, 杜庚
ContributorsJa-Shen Chen, 陳家祥
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languageen_US
Detected LanguageEnglish
Type學位論文 ; thesis
Format49

Page generated in 0.0017 seconds