碩士 / 經國管理暨健康學院 / 健康產業管理研究所 / 107 / The aim of this study is to research on the tourism satisfaction and revisits intention of tourists in Jiaosi Hot Spring. The respondents in this study are consumers who have visited the hot spring hotels in Jiaosi area, and collect the 250 questionnaires and 205 valid samples. The response rate is 82%. The data were analyzed by descriptive statistics, t test, single factor variance analysis and Pearson product correlation analysis. The results are as follows:
1.Tourism Satisfaction of Jiaosi tourists show unsatisfied, the satisfaction of personnel service and environmental facilities is the lowest.
2.Revisits Intention of Jiaosi tourists show satisfied,even raising prices in order to maintain environmental quality.
3.Different gender, age, marriage, occupation and average monthly income of Jiaosi hot spring tourists in the tourism satisfaction have significant differences.
4.Different gender, age, occupation and average monthly income of Jiaosi hot spring tourists in the revisits intention have significant differences.
5.Jiaosi hot spring tourists show positive correlation to Satisfaction and revisits intention.
In conclusion, as the result mentioned above, to make recommendations to provide relevant units for marketing strategy portfolio, so that the industry and customers to cultivate long-term good interactive relationship. It will help to improve customer tourism satisfaction and revisits intention and achieve the goal of sustainable business.
| Identifer | oai:union.ndltd.org:TW/107CKUI0743021 |
| Date | January 2019 |
| Creators | CHUANG,I-LING, 莊怡苓 |
| Contributors | LAN,CHENG-HUI, 蘭震輝 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 78 |
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