碩士 / 逢甲大學 / 經營管理碩士在職學位學程 / 107 / Taiwan is an island country whose economy depends mainly on international trade. In recent years, the rise of the mainland China, Taiwan are facing strongly competitive market. In the other hand, brain drain is a serious problem. The people of sea and air handle transportation in trade actually play an important role. With the change of the times and the rise of the marketing concept, marketing personnel began to realize the importance of establishing a long-lasting relationship with customers. Therefore, this study focuses on the key success factors in Freight forwarder and studies the relationship marketing strategy. Besides, the price, there are other long-term marketing methods to improve business performance.
This Case A Group as the main subject, we studied the marketing relationship between Group A and three customers A, B and C. How to establish customer relationship, maintain and expand from the beginning, and connect these three kinds of relationship to get a good result. Use customer relationship management to increase customer's economic interests, the customer's social interests and the establishment of structural linkage benefits.
The key point of customer relationship management including creating, maintaining and expanding! The purpose of the research was discovered that Group A and customers A, B, and C used relationship marketing to create a good interaction and trust that last a long term, so that the group could create other business. Then benefit from each other and expand to create new business model in future.
| Identifer | oai:union.ndltd.org:TW/107FCU01457078 |
| Date | January 2019 |
| Creators | YANG, SHU-MEI, 楊淑媚 |
| Contributors | LII, YUAN-SHUH, 李元恕 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 31 |
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