碩士 / 佛光大學 / 管理學系 / 107 / With the increasing awareness of leisure life and the weekend holidays, most people arranged their time from static to active, from land to sea. It develops various of leisure activities. Among all the leisure activities, the relatively adventurous sea canoe is also a part of national leisure activities. The sea canoe development in Taiwan is flourishing in various regions especially the local and non-profit associations. The special geographical environment develops the different route of sea canoes. In recent years, many sea canoes’ operater were fully trained. Furthermore, the leisure activity reservation system was gradually mature at all levels.
The purpose of study is to explore the business model of sea canoes in the Yilan area. The past studies related to canoes is mostly consumer-oriented, and there are rarely studies from the perspective of operators. The study explored sea canoeists business model in the Yilan Dongao area, and find that their operating period is from May to October, due to Taiwan's season, climate and ocean currents. In the off-season, the operators are engaged in other jobs. During the peak season, corporation travel and high school students are their target. Most customers will bring more new customers based on word of mouth as reputation. Those operators gradually pay attentions to safety of customers, environmental protection concepts, marine education, etc. Finally, this study draws a multi-faced business model to assist and improve the operater’s business management and development strategies.
| Identifer | oai:union.ndltd.org:TW/107FGU00583028 |
| Date | January 2019 |
| Creators | YEH, NIEN-HSIANG, 葉年翔 |
| Contributors | HSU, YU-LUN, 徐郁倫 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 108 |
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