碩士 / 義守大學 / 資訊管理學系 / 107 / This study takes shrimp skin as an example to study the impact of perceived value of mobile business on consumers'' willingness to purchase and satisfaction. The purpose is to explore the current situation of behavioral business perception value, consumer purchase intention, satisfaction and other variables with shrimp skin as an example, differences and relevance. In this study, a questionnaire survey was conducted for consumers who used the shrimp skin website to conduct a questionnaire survey. A total of 150 valid questionnaires were obtained, and the effective recovery rate was 96.8%. Hypothesis verification was performed by descriptive statistics, T-test, single-factor variance analysis, correlation analysis, and regression analysis. Based on the results of the analysis, the study obtained the following findings and advised on subsequent studies. The conclusions obtained are as follows:
First, consumers have different significant differences in perception value and purchase intention under different background variables; there are some significant differences in overall consumer satisfaction.
Second, the perceived value of consumer action commerce is significantly related to consumers'' willingness to purchase and consumer satisfaction.
Third, the perceived value of mobile commerce has a significant positive impact on consumers'' willingness to purchase and consumer satisfaction.
| Identifer | oai:union.ndltd.org:TW/107ISU05396010 |
| Date | January 2019 |
| Creators | Tzu-Ting Chao, 趙子霆 |
| Contributors | Hsiu-Ju Chen, 陳秀如 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 106 |
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