碩士 / 銘傳大學 / 觀光事業學系碩士班 / 107 / Scuba diving has become one of the emerging water recreation activities in Taiwan, and the population is apparently rising year by year. Therefore, this study uses "Longdong Four Seasons Bay " as a case study to explore whether the scuba divers' sports passion affects the attachment and willingness to revisit of the place. Through literature review, field and online questionnaire survey, the questionnaire was sent July of 2018. A total of 260 copies were distributed, and a total of 252 valid questionnaires (97%) were collected. The statistics were analyzed by SPSS 20.0, with reliability and validity analysis, t-test, single factor analysis and regression analysis. The results showed (1) The scuba divers confirmation of the sports passion will positively affect the attachment and revisit intensions of the place; (2) The scuba divers confirmation of the place attachment will positively affect the willingness to revisit. The enthusiasm will not only affect the attachment of the venue, but also increase the willingness to revisit. According to the research results, the recommendations of the Republic of Chinese Taipei Diving Association and the scenic area are put forward for reference.
| Identifer | oai:union.ndltd.org:TW/107MCU00571005 |
| Date | January 2019 |
| Creators | CHEN, HAO-JHEN, 陳豪震 |
| Contributors | FANG, YEN-PO, 方彥博 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 74 |
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