Social Return on Investment for beach cleanup activities : Take the beach cleanup event at Longmen Beach as an example / 淨灘活動之社會投資報酬—以龍門海灘淨灘活動為例

碩士 / 國立政治大學 / 企業管理研究所(MBA學位學程) / 107 / Corporate social responsibility is a very important part of today's business operations. Enterprises are no longer just setting up foundations to do their charitable donations to complete their corporate social responsibility. Instead, they need to integrate them into the business model and make them sustainable. In order to better integrate corporate social responsibility into corporate operations, social and environmental impact assessment is very important and Social Return on Investment (SROI) is the current mainstream social impact assessment method.
This beach cleanup SROI is 2.56 NTD, which means that investing 1 NTD in this beach cleanup activity can generate 2.56 NTD benefits for the society. This study is a rare study of SROI calculations for public welfare activities in Taiwan. The research object-beach cleanup activity is also a charity activity that Taiwan's government, enterprises and organizations are very keen on.As a result, groups that want to host a beach cleanup activity in the future can use this research as a reference to understand the key impact and value generation in beach cleanup activity.
This study analyzes hundreds of beach cleanup activity's stakeholders. Through this study, we can understand the types of important stakeholders covered by the beach cleanup activity, as well as the path of their changes and the value they ultimately get. It also includes the benefits of volunteers that were easily overlooked in the past when discussing the benefits of public interest projects.

Identiferoai:union.ndltd.org:TW/107NCCU5735055
Date January 2019
CreatorsKao, Yu-Hsiang, 高于翔
ContributorsBei, Lien-Ti, 別蓮蒂
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format122

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