碩士 / 國立成功大學 / 工業與資訊管理學系碩士在職專班 / 107 / This explores yacht consumers’ motivation to buy yachts, and extends how a yacht manufacturer will meet the needs of consumers, manage the brand's policy, provide customized yacht options to consumers, and finally use the game theory to analyze competition between two yacht brands.
Through numerical analysis, the highly customized yacht brand will have a large proportion of the future yacht market. Creating a unique super yacht will be the future trend, and customized yachts will increase profits and form a win-win situation in which customers are satisfied with the yacht brand. Through the customized yachts, the yacht brand's craftsmanship can also be demonstrated, which in turn increases the market share of the yacht brand. In the yachting industry, it is much more important to increase the added value than to reduce the cost, because each yacht cannot be copied. Thus, yachet brands shall try to maintain a high product differentiation in the market to attract and satisfy the ship owners, so that both sides can achieve a win-win.
| Identifer | oai:union.ndltd.org:TW/107NCKU5041072 |
| Date | January 2019 |
| Creators | Chih-FuChan, 詹智富 |
| Contributors | Chung-Chi Hsieh, 謝中奇 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 45 |
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