碩士 / 南華大學 / 旅遊管理學系旅遊管理碩士班 / 107 / This study was designed to investigate Brand image and Customer Satisfaction of GANDHA SAMUDRA Travel Repurchase Intention, mainly GANDHA SAMUDRA Travel as respondents to thee questionnaire survey method to collect and analyze relevant information and analysis results to be collected, prepared, make relevant conclusions and recommendations.
This study takes GANDHA SAMUDRA Travel as the complete targets and collected 260 samples from questionnaire survey, received valid 254 respoudents. After eliminating the invalid samples, there were 231, with a valid return rate of 90.8%. SPSS 18.0 statistical software as a tool for data analysis and verification of the complete encoding of information in order to complete the SPSS statistical analysis and statistics. And the result shows that Brand image’s good for Customer Repurchase, Brand image’s good for Customer Satisfaction, and Customer Satisfaction’s good for for Customer Repurchase. The study recommendations, and then supplied to the baking industry as a reference to develop the marketing strategy.To keep and apply the better product ,make sure the Customer Phrase,and cooperate with the government ,complex Culture,Vegetarin food,provide more services.
| Identifer | oai:union.ndltd.org:TW/107NHU00720004 |
| Date | January 2019 |
| Creators | SHEN, HAN-YING, 沈函瑩 |
| Contributors | CHANG, WEI-HSIUNG, 張偉雄 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 67 |
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