博士 / 國立高雄科技大學 / 管理學院博士班 / 107 / Taiwanese catering industry has a long-term investment boom in China. Many successful companies have made Taiwanese catering industry eager to try. In addition to the advantages of the same language in China, China also has a vast domestic demand market. It is the kinetic energy that companies can continue to grow in the future. Therefore, caterer operators must understand what important factors affect their entering foreign markets.If the catering industry is able to grasp the importance of the factors that influence the entering foreign markets., it can be allocated to the best resources to increase the chances of success. This study uses eclectic theory as the basis of research theory to explore the analysis of factors in the foreign market of catering industry investment. In the case of Shanghai, through the literature to explore the construction of 3X3 level factor table, the target layer is three levels: ownership advantage, location market advantage and enterprise Internalization advantages, there are 27 factors in the target layer and the criteria layer at the three levels. Then the design expert questionnaire is sent to the senior director of the Taiwanese catering industry in Shanghai. After the questionnaire is collected, all the aspects are calculated by the Fuzzy Analytical Hierarchy Process method (FAHP). The weights of the influencing factors are sorted, and six key success factors are identified by the concept of acceptable advantages in the VIKOR: Corporate Capital, Patent Utility, Transaction Cost control, Risk Taking, Product Differentiation Capabilities and Industrial Experience. After six items are analyzed and proposed, the conclusions will be discussed in depth from the academic and practical perspectives. The results of this study provide an important reference for decision makers to entering foreign markets.
| Identifer | oai:union.ndltd.org:TW/107NKUS0188003 |
| Date | January 2019 |
| Creators | YEH, WEN-CHIN, 葉玟瑾 |
| Contributors | FU, HSIN-PIN, 傅新彬 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 90 |
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