碩士 / 國立澎湖科技大學 / 觀光休閒系碩士班 / 107 / This study interprets both the leisure constraints and customer satisfaction of introductory scuba diving. As locations, the study focuses on two introductory scuba diving shops in Penghu, and two in Liuqiu, Taiwan. A total of 19 people were interviewed, including 4 diving shop owners, 7 diving instructors, and 8 customers. The in-depth interviews used triangulation to compare data obtained from the owners, instructors, and customers. Ear equalization was the most common leisure constraint for owners and instructors. Before scuba diving, customers were excited to see marine life, expecting to find corals and fish in Penghu and sea turtles in Liuqiu. Customer satisfaction was affected by instructor-customer interaction, the marine environment, and the reliability of instructors. Leisure constraints were affected by technical skills and weather conditions. There was a little cognitive gap of the marine environment for the customers after diving; for example, customers expected to find sea turtles but did not. This study also tries to find understanding the thinking among shop owners, diving instructors, and customers.
| Identifer | oai:union.ndltd.org:TW/107NPHT0742004 |
| Date | January 2019 |
| Creators | CHEN, CHUN-YUN, 陳儁昀 |
| Contributors | CHANG, YEN-WEI, 張晏瑋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 81 |
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