碩士 / 國立澎湖科技大學 / 行銷與物流管理系服務業經營管理碩士在職專班 / 107 / The ocean is a very important source of human food. In recent years, the marine environment was destroyed. Excessive and improper fishing made marine resources scarce increasingly. It caused yield of catch is gradually decreasing. The issue is closely related to people's activities. It is an important and worthy topic to investigate.The study discussed the factors affecting the marine environmental protection attitude and behavior intention for Penghu residents from the study of planning behavior and normative activation theory. The main purpose of this study is to explore the impact of marine environment concerns of Taiwan resident on attitudes and behavioral intentions To analyze the correlation between subjective norms of marine environmental protection, behavioral control of attitudes, intentions between attitudes and behavioral, awareness of consequences, attribution of responsibility, and personal norms of Taiwan resident. And also to verify the interference effect of government policies on the relationship between marine environmental protection attitudes and Behavioral intentions.This study intended to use residents of Taiwan as the research matrix and used the cluster sampling to conduct online questionnaire survey. and a total of 530 questionnaires were collected for collation. The major results were as follows: 1. the concern of the marine environment has a positive and significant impact on attitudes, and significant impact on the behavior intention; 2. the marine environmental protection awareness of consequences and attribution of responsibility has a positive and significant impact on personal norms,and the marine environmental protection for awareness of consequences has positive and significant impact on attribution of responsibility; 3. the subjective norm and behavior control of marine environmental protection has a positive and significant impact on attitude; the personal norms of marine environment protection has a positive and significant impact on attitude; 4. the policy of marine environmental protection has significant interference effects between marine environmental protection attitudes and behavioral intentions. Relevant government environmental agencies should more focus on implement policy and attitude on marine environmental protection. To embrave people more deeply positive impression can effectively improve people's behavioral intentions for marine environmental protection that’s able to take effect both prevention and control of marine pollution, and also protect marine ecology. Marine environment will be sustainable and developed.
| Identifer | oai:union.ndltd.org:TW/107NPHT1823013 |
| Date | January 2019 |
| Creators | Shu-Mei Lan, 藍淑梅 |
| Contributors | Dr.Yeong-Ching Lin, 林永清 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 119 |
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