碩士 / 國立中山大學 / 企業管理學系研究所 / 107 / The background of this master’s thesis is to know how shipbuilding industrial makes transformation, unbalance shipbuilding market, competitive diversity and production capacity adjustment intensely after big accidents had happened such as subprime mortgage crisis in 2008 and the bankruptcy of Hanjin shipping in 2016. The ocean industrial production volume is approx. with 1.35% of total GDP and the employment population is approx. with 0.25% which means it is not the key industry of Taiwan. The advantage of marine industry from government policy are “tax free” for repairing ocean going fishery vessels and “the importation of marine equipment is tax free” only as Custom Tax Regulation Chapter 89 at remark 1. There is not the other straight advantage.
The background of this study is government policy of marine industry and the target is San Yang Shipbuilding Co., Ltd. It goes in-depth interview to discuss with the supply chain of upstream/ downstream and the management levels of shipyard to know the marine market current condition, the problems of this industry and how to rise up the competitiveness to have their understanding and suggestions. The researcher will go through Porter five forces analysis, VCA (value chain analysis) to have thelight strategies & competitive strategy of shipyard.
The conclusion of this researcher summarizes in short that shipbuilding is facing difficulties as financing from bank, hand-over ship after construction, transformation. Shipyard is necessary to do adjustment and transformation itself to find the future direction from current competition environment and investigate the structure of shipyard advantage deeply. In conclusion, the three structure factors are environment, sources and ability to know “Precision of market activity analysis + Building advantage model of ship product + Strategies of win-win solution between shipyard and suppliers will be the key success factor”. At the end, there are three suggestions for the marine industry, (1) cultivate design capability deeply. (2) Well organized procedure to cultivate people with skilled and qualified for industry. (3) Optimized marine market structure.
| Identifer | oai:union.ndltd.org:TW/107NSYS5121043 |
| Date | January 2019 |
| Creators | Huei-Yu Mai, 麥卉榆 |
| Contributors | Lin,Hao-Chieh, 林豪傑 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 207 |
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