碩士 / 國立中山大學 / 管理學院高階經營碩士學程在職專班 / 107 / According to the 2018 annual report of the International Tourism Organization (UNWTO), the number of overseas tourists visiting the world has reached 1.4 billion in 2018. The growth of tourism in recent years shows that tourism has become one of the most influential influences of global economic growth and development. However, if tourism-related operators want to remain competitive, they must adapt to changes in the environment.
Taiwan''s overseas travel market is the main business body of travel agencies. Therefore, this study explores the factors affecting the number of overseas travel destinations in Taiwan and the competition strategies and improvement methods of travel agencies in the overseas travel market. The research uses Porter''s five forces and correlation coefficients to analyze the trend of overseas travel of Chinese people, and the results can be used by relevant industry players.
The results of the study show that the middle-aged population in China is the most influential part of domestic tourism market in the overseas tourism market, regardless of the tourist season or the growth of tourism. Based on SWOT and five-force analysis, the continued increase in the preference of overseas Chinese for overseas travel is a big plus for travel agencies. The product homogeneity is high, and the price competition between the operators is large. The large travel agency, Evergrande, also compresses the space of small and medium-sized operators. The international natural disasters and geopolitical tensions have greatly increased the business uncertainty factors. The development of technology has made online travel websites. Increasingly strong, the country’s package travel is naturally affected by the increase in low-cost flights and self-help travel. However, the development of technology promotes the development of online communities, plus specific countries or specific ways of tourism. The increase in demand has brought different marketing opportunities to domestic tourism operators.
Taiwan''s overseas travel market is the main business body of travel agencies. Therefore, this study explores the factors affecting the number of overseas travel destinations in Taiwan and the competition strategies and improvement methods of travel agencies in the overseas travel market. The research uses Porter''s five forces and correlation coefficients to analyze the trend of overseas travel of Chinese people, and the results can be used by relevant industry players.
| Identifer | oai:union.ndltd.org:TW/107NSYS5627041 |
| Date | January 2019 |
| Creators | Kuei-Chen Sui, 隋桂珍 |
| Contributors | Cher Min Fong, 方至民 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 54 |
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