碩士 / 國立臺灣海洋大學 / 航運管理學系 / 107 / The shipping industry is facing great challenge in the market. In recent years, the liner shipping carriers have been under great pressure since they are much affected by the increase of transportation cost and the instability of freight. It’s necessary to seek a new business operating model to improve the work efficiency and to unblock the bottleneck of operation management. The liner shipping carriers aim to provide better services to their customers and many of the carriers turn to e-commerce and e-payment. That’s the reason why e-booking service has become one of the most important operating strategy in shipping industry in the era of high technology.
The purpose of this study was to investigate the determinants of user attitude of liner shipping carriers toward e-booking system. This study uses the Technology-Organization-Environment (TOE) model to analyze the carriers’ selection behavior.
This research used convenience sampling by distributing questionnaires to conduct the empirical study. User’s possible determinants were deducted by the literature review. And questionnaires were sent to survey the factors that influence contracting carriers and actual carriers to implement the e-booking system.
The study results indicated that, except the factors of perceived ease of use, information security, trading partners' influence and environmental uncertainty, there’re several determinants that affect the carriers’ attitude toward adopting e-booking system. The perceived usefulness, the support from senior executives, and the compatibility with organizational operations are important aspects that influence contracting carriers and actual carriers’ user attitude greatly. The selection behavior model constructed by the study provides a reference for the shipping liner carriers to evaluate the strategic effectiveness of the development and the implement of the e-booking system.
| Identifer | oai:union.ndltd.org:TW/107NTOU5301067 |
| Date | January 2019 |
| Creators | Lai, Yu-Lin, 賴煜霖 |
| Contributors | Chen, Shiou-Yu, 陳秀育 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 46 |
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