The relationship between tourist motivation satisfaction and revisiting will-Taking the children\'s hall of National Marine Science and Technology Museum as an example / 遊客的旅遊動機及滿意度與重遊意願之相關性研究~以國立海洋科技博物館兒童廳為例

碩士 / 國立臺灣海洋大學 / 環境生物與漁業科學學系 / 107 / This study takes the Children's Hall of the National Museum of Marine Science and Technology as an example to explore the tourism motatipn of children's hall, the relevance of attention, satisfaction ,and willingness to revisit. A total of 256 valid questionnaires were obtained, and the computer software SPSS 20.0 was used for analyzing the statistical data by descriptive statistical analysis, single factor analysis, and Pearson correlation analysis. The results are summarized as follows:
1.The main caregiver age group is mainly concentrated between 31 and 40 years old; mostly female ; occupation is housewife; married and children are under 6 years old; fit the characteristics of parents of children's hall; most of children Respondents aged from 3 to 10 years old.
2.The number of tourists who come from New Taipei City by driving is the most; the way to obtain tourist information mainly from the Internet, followed by the introduction of relatives and friends. Visiting the Haike Pavilion is the most frequent for the first time, then once in a few years, it can be seen that the Children’s Hall of the Haike Museum seems to be weaker for those who have been there.
3. Experience in Tourism Motivation The opportunities for ocean and environmental education and the willingness to revisit are highly correlated ,indicating that the motivation for visitors to the Children's Hall of the National Museum of Marine Science and Technology e is not only for tourism but also for gaining the knowledge about the marine.
4. No matter adults or children,the top three satisfied facilities of the Children's Hall of the National Museum of Marine Science and Technologyal,l include aerial adventures.
5. Tourists are very sure that the Children's Hall plays an important role for promoting the marine education ,therefore they are willing to revisit it.

Identiferoai:union.ndltd.org:TW/107NTOU5451009
Date January 2019
CreatorsHsieh, Yu-Ping, 謝宇萍
ContributorsJoung, Shou-Jeng, 莊守正
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format73

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