碩士 / 國立臺中科技大學 / 商業設計系碩士班 / 107 / Many environmental problems have been around us in recent years. Therefore, the government, social institutions, and organizations attach importance to environmental issues and cooperate with legal conventions, systems, education, and activities to improve the correct concept of a friendly environment for the general public. In addition to the expressions of notifications and warnings, environmental posters are also the carriers for many designers to present a variety of visual ideas.
Most of the expressions of environmental issues posters present images as the theme. The character is auxiliary. Chinese Character environmental issues posters focus on the shape and meaning of characters , Image becomes a secondary poster performance . The "image and text primary and secondary" performance highlights the theme method, but apart from the need to take a one-on-one expression, is there any different performance possible?
The study collected 16 sample English font posters and Chinese character posters on environmental issues in foreign countries and Taiwan. Perform a visual rhetorical analysis.In the end, it was found that the English font posters on environmental issues, Chinese character posters and image posters all have the application of "puns rhetoric".English font posters and Chinese character posters on environmental issues have certain rules in visual rhetoric that "Punct Vision Rhetoric" with symbolic visual rhetoric and mosaic visual rhetoric. The environmental issues image posters are the most common use of "puns rhetoric", "transformation rhetoric" and "reflection rhetoric".
Based on the visual rhetoric usage rules of environmental issues Chinese characters posters and other auxiliary visual rhetoric, The study created a total of 10 Chinese Character Posters on Taiwan’s Environmental Issues.
| Identifer | oai:union.ndltd.org:TW/107NTTI5317020 |
| Date | January 2019 |
| Creators | You-Ying Ho, 何祐瑩 |
| Contributors | 邱順應 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 94 |
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