碩士 / 國立臺灣大學 / 臺大-復旦EMBA境外專班 / 107 / Nowadays, the traditional marketing strategy has been unable to adapt to this fast-growing emerging market in smart energy storage, and it is imperative to find new marketing strategies. Therefore, this paper systematically analyzes the smart energy storage market and proposes new marketing strategies based on the STP marketing strategy theory to help companies gain more competitive advantages in this new market.
| Identifer | oai:union.ndltd.org:TW/107NTU05457006 |
| Date | January 2018 |
| Creators | Wen-Tao Li, 李文濤 |
| Contributors | 黃俊堯 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 56 |
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