碩士 / 國立高雄大學 / 運動健康與休閒學系碩士在職專班 / 107 / This study explored the effect of sensation seeking and perceived risk on diving participants’ hedonic value and participation behaviors. Judgement sampling method utilised for data collection. A total of 310 questionnaires distributed. There were 303 valid questionnaires obtained. The SPSS 23.0 employed for correlation and multiple regression analysis. Results revealed that sensation seeking and perceived risk positively affected hedonic value and participation behaviors. Hedonic value also mediated the relationship between sensation seeking, perceived risk and participation behavior. Managerial implications and suggestions can benefit to diving operators for future business development.
| Identifer | oai:union.ndltd.org:TW/107NUK01420007 |
| Date | January 2019 |
| Creators | LONG, MIN-CHIA, 隆旻家 |
| Contributors | CHANG, CHING-HUNG, 張景弘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 54 |
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