碩士 / 國立高雄大學 / 高階經營管理碩士在職專班(EMBA) / 107 / Kaohsiung Youth Symphony Orchestra, a non-governmental organization, is a symphony orchestra with a long history in Kaohsiung. Though it has cultivated many talented musicians, there are still some problems. The members of the orchestra are from Music Gifted Class of Junior High School Branch of Kaohsiung Municipal Sinsing Senior High School. But with the founding of Music Gifted Class of Senior High School Branch not long ago, the new blood will also be drafted and take their own active roles.
This study adopts in-depth interview of Qualitative Analysis. We interview Mr. Chiang, the current principal of Kaohsiung Municipal Sinsing Senior High School; Mr. Wen, the section chief of curriculum & research section of the school; Miss Chai, the teacher in charge of music class affairs; Miss Huang, the orchestra conductor; four presidents of PTA association; and four graduates of music classes.
After carrying out current situation analysis of Kaohsiung Youth Symphony Orchestra, this study further investigates it with five forces analysis and SWOT analysis. After all these being done, the researchers explore Blue Ocean Strategy in terms of its four innovative value actions framework. The interview results are made into conclusions and suggestions. Hopefully, they will be helpful to Kaohsiung Youth Symphony Orchestra.
According to the research results, Kaohsiung Youth Symphony Orchestra plays a leading role in southern Taiwan. Though annually one third of the members leave the orchestra because of graduation, the practice of senior guiding the junior in accordance with the excellent tradition of prefect system still helps them put on a good show. Under the strategic planning of the conductor Miss Jinglan Huang and teacher-in-charge Peifen Tsai, no matter how frequently the members move in and out or wherever the loci of performance are, the shows are phenomenal.
As for the orchestra’s lack of funds, besides financial assistance from the government, every member is assigned the quota of ten tickets for them to sell as a way of bringing in regular incomes before annual performance. Moreover, Soft-World International Corporation and Chang Wen-bao Cultural and Educational Foundation also provide equipment and financial aides. Nevertheless, some more fund-raising ways should be created. For example, seeking the cooperation of enterprises to do paid performances is one. Another is to submit doable project to apply for more budget subsidies from the government. At present, the orchestra hasn’t formed an alliance with foreign conservatories of music. Because of the young age of the members, a more feasible approach is to set up its own master class or do exchange visits of musical performance.
A persistent question is how to attract the general public to appreciate classical music. Adding guided listening and popular elements and performing in a spacious concert hall can attract more audience. Though the orchestra has been performing well, it still has to face the problems of financial and personnel shortage. The junior branch of the orchestra focus their attention mainly on classical music, while its senior mainly on popular music. In face of the threat of decreasing birth rate and the competition from newly founded music classes of neighboring schools, the only way to maintain favorable enrollment is to upgrade both theoretical and recital courses, paving the path for the graduates to find their way out.
| Identifer | oai:union.ndltd.org:TW/107NUK01457012 |
| Date | January 2019 |
| Creators | CHANG,HUNG, 張弘 |
| Contributors | CHUANG,PAO-TIAO, 莊寶鵰 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 130 |
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