碩士 / 中國文化大學 / 觀光事業學系 / 107 / With the change of consumption patterns, the differentiation in products and the service has become the key factors to survive in the competitive market. One way to do so is for airlines to adopt strategic aircraft liveries campaign. There are lots of airlines adopt aircraft liveries trying to attract consumers attention, e.g. EVA Airways Hello kitty jets. Themed jets create a distinctive ambience that could stimulate consumer's experience. However, the relationship between consumer behaviors and ambience has gain increasing attention in the service industry.
Consequently, the purpose of this study was to investigate the influence of cabin ambience on passenger’s experiential emotion, experiential value, and sharing inten-tions on social media. The questionnaires were distributed at Taoyuan International Airport in Taiwan, A total of 430 valid questionnaires were collected, and SPSS was used to analyze. The results indicated all hypothese were supported. Findings of this study determined that cabin ambience could enhance passenger’s experiential emotion and experiential value. Moreover, the consumer’s experiential emotion and experien-tial value were positively influenced on sharing intentions on social media.
| Identifer | oai:union.ndltd.org:TW/107PCCU0571006 |
| Date | January 2019 |
| Creators | CHOU,HAI-NING, 周海寧 |
| Contributors | HSU, CHIA-YUAN, 許家源 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 145 |
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