碩士 / 中國文化大學 / 全球品牌與行銷碩士在職學位學程 / 107 / The popularization of social network media and the convenience of transportation make the tourism knowledge acquisition more convenient and feasible, and tourism mo-tivation can be regarded as an indispensable part of tourism behavior, and has been widely studied and applied in tourism marketing strategy. Previous studies pay lots at-tention on the new destination as travelling purpose. However, the motivation and the revisit intentions remain largely explored. The destination choice has always been an important aspect in tourism literature and there are various factors influencing travel decisions. In order to understand the deep psychological level and focus of the passen-gers, this study uses semi-structured in-depth interviews to collect and analyze textual materials, supplemented by the opinions of travel agencies and social media managers, and analyzes the causes of tourism motivation and the willingness to revisit. .
The study found that the persistence of overseas self-help travelers' opinions will be influenced by their own experience of travel and tourism, the travel industry's inno-vative tourism model, and the reference to social media rhetoric, discussing tourism motivation and driving incentives for visitors to visit destination again. , summarized into the conclusions and recommendations of this study. At the end of the research, the objectives and implications of marketing management are proposed.
| Identifer | oai:union.ndltd.org:TW/107PCCU1186011 |
| Date | January 2019 |
| Creators | Yu ,Yu-Sheng, 游育慎 |
| Contributors | Su,Ying-yueh, 蘇盈月 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 107 |
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