碩士 / 實踐大學 / 服裝設計學系碩士班 / 107 / In recent years, China's apparel, consumer, market flourished, and thus spawned a number of clothing exhibitions, these commercial exhibitions not only in a short period of time for the brand to bring a lot of exposure to light opportunities, potential customers, but also provides brand technology and information exchange.
And these Chinese clothing trade shows, with the Shanghai region's most diversified exhibition development, in addition to the fashion week and its own economic and trade development, policy support and the region's inclusive of multiculturalism is also the reason for the rapid growth of the fashion industry in Shanghai.
The purpose of this study is to explore Taiwan's independent designer brand,choose the elements of the Shanghai Expo, through case interviews, to understand the brand's operating mode and trade show performance at the expo, and look forward to the research results data as a brand Cynical Chéri to establish the performance and evaluation of future participation in the expo.
| Identifer | oai:union.ndltd.org:TW/107SCC00807006 |
| Date | January 2019 |
| Creators | CHAN,WAN-LING, 詹宛玲 |
| Contributors | 曾慈惠 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 113 |
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