碩士 / 實踐大學 / 企業管理學系碩士在職專班 / 107 / 「Beauty」as the changes of the generations and the rapid development of technology, people's values has changed and the demand for the quality life is enhanced. The rapid development of Taiwan's economy, medical technology and biotechnology has stimulatedthe continued growth of Taiwan's beauty care products market. Consumers' demand for beauty care has changed from luxury goods to indispensable daily essentials.Beauty care products have become one of the important industries in recent years.In the beauty care products industry, there is a saying goes "beauty and skin care products are the industry that never fall." In addition to the prevalence of medical beauty in Taiwan, the market is constantly introducing new technologies to promote related products, and beauty and skin care products are closely related to fashion trends.It has caused many Taiwan biotechnology factories to transfer into this field, and promoted the business opportunities of the beauty care products industry to maintain a stable growth trend.
Currently, Taiwan's beauty care products market accounted for 60% of the internationally renowned brands. In recent years, Taiwan's small and medium-sized enterprises beauty care products companies have actively developed their own brands, and created their own brands to increase the subsidiary value. According to the current position analysis, Taiwan’s department store counters internationally renowned brands, including high-tech research and development components, are from Taiwan's small and medium-sized enterprises OEM, ODM (OEM) manufacturing.They are behind the scenes of internationally renowned brands. Taiwan’s small and medium-sized enterprises are very mature, whether they are developing or developing new technologies. In today's beauty care market, there are expectations for innovative products, and as a result, the beauty care products industry market is increasing year by year, and the future growth prospects are just around the corner.
Taiwan's small and medium-sized enterprises want to succeed in the skin care industry, and they are bound to have an understanding of the overall industrial market in the future.Using the value theory of Blue Ocean Strategy, it proposes that the demand for value proposition is beneficial to the business strategy, how to formulate the advantages of unique differentiation between individual companies, and then create market benefits are what they should focus about.
| Identifer | oai:union.ndltd.org:TW/107SCC01780020 |
| Date | January 2019 |
| Creators | SUNG, YU-LING, 宋玉菱 |
| Contributors | TSAI, CHENG-AN, 蔡政安 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 62 |
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