碩士 / 亞洲大學 / 休閒與遊憩管理學系 / 107 / The aim of this study is to explore the service quality of the dive hotel using two-dimension quality model. The survey is conducted using convenient sampling, and the questionnaire was sent out from 11 June 2019 to 30 June, 2019. A total of 200 questionnaires were sent out and the valid recovery rate was 86.5%. Among 28 service quality items by using two-dimension quality model, there are 12 attractive quality items, 14 one-dimensional quality items, 2 indifferent quality items, and none belongs to the reverse quality and must-be quality. Based on the analysis results, this study proposes the reference directions and suggestions for further management and improvement.
| Identifer | oai:union.ndltd.org:TW/107THMU0742017 |
| Date | January 2019 |
| Creators | JU, SHIUE-LING, 朱雪鈴 |
| Contributors | CHANG, YU-WEI, 張玉瑋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 44 |
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