碩士 / 亞洲大學 / 經營管理學系碩士在職專班 / 107 / The transportation industry has always been closely related to the daily lives of consumers. Unlike the general service industry, the transportation service industry provides not only labor services but also transportation output. Under the huge market and competition, different companies have established their own brand's advantages and characteristics, how to provide better services and strategies to attract new consumers and improve customer loyalty has become the subject of thinking.
The purpose of this study is to analyze the relationship between brand image, perceived value and customer loyalty in the transportation service industry by considering the consumers of a domestic transportation industry. Among them, this study assumes that the brand image and perceived value are improved. Helps increase customer loyalty. This study uses a questionnaire survey method. Through regression analysis, the results show that consumers in a certain transportation industry in China believe that a good brand image and overall perceived value during consumption will indeed increase consumer loyalty to the transport service provider. It means that when the transportation service industry solves the consumer transportation demand and can make consumers' impression and trust on the brand improves, the customer loyalty will be higher. If the consumer has a high degree of satisfaction in the use of the transportation service industry, the consumer will eventually have a positive thinking about the brand and the overall perceived value of the consumer, which will help to enhance customer loyalty.
| Identifer | oai:union.ndltd.org:TW/107THMU1457046 |
| Date | January 2019 |
| Creators | CHEN, QI-SHENG, 陳麒盛 |
| Contributors | CHANG, TIN-CHANG, CHAO, WEN-HUNG, 張庭彰, 趙文鴻 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 53 |
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