碩士 / 國立臺北科技大學 / 管理學院EMBA大上海專班 / 107 / Speaking of development of cross-regional chain restaurants in China, identify first target market is important. Targeted markets are roughly divided into two categories：
First-tier cities (Beijing, Shanghai, Shenzhen) and Guangzhou have unique food culture, which is not suitable for the development of cross-regional brands.
In familiar small cities, it is easier to improve the taste direction and retain the characteristics. For example: Suzhou, Hangzhou, Sichuan and so on.
This study is to explore "Exploring Business Model Innovation of Japanese Style Foodservice in Shanghai ". Among them, Wowprime group, the parent company of "Wu Yu", was founded in 1993.From the single operation of WangPin Steak to the current branch of Chinese food, western food, Japanese and other cuisine more than 20 brands. Under the strategy of three exhibition stores of Wowprime, which are small-scale, limited city and multi-brand, the business model involved is of great research reference value.
This research Through industry and consumer interviews, SWOT analysis, short - and long-term strategy analysis, white ground strategy analysis, blue ocean strategy analysis, and combined with the brand preparation and operation strategy of "Wu Yu". Aiming at innovation in business model of Japanese cuisine in Shanghai, we provide brand, product, service, decoration and other aspects of innovation direction and research reference. It also explains the limitations of this study and suggests possible future research directions.
| Identifer | oai:union.ndltd.org:TW/107TIT0045A008 |
| Date | January 2019 |
| Creators | SUNG, HUANG-CHIH, 宋皇志 |
| Contributors | LIAO, SEN-KUEI, 廖森貴 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 60 |
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