碩士 / 僑光科技大學 / 企業管理研究所 / 104 / This study is to explore the theme of gender, education, the appearance of the flight attendants. It is a level of consumer spending in research studies, so investigate the appearance of the image of flight attendants.
This study investigates sales technique so as to recognize the influences of gender, education, appearance on the purchase inclination, making use of questionnaires. Based on SPSS 20.0 statistical analysis, the results are contributive to the distribution policy for aviation services.
This study found:
1. Consumer purchase decision-making in the face of the tendency of different sex’s flight attendants, flight attendants so women than men flight attendants have a sales technique skill.
2. Consumer decision to purchase tendency in the face of different degrees of beautiful flight attendants, flight attendants so beautiful than plain flight attendants have sales technique skills.
Keywords：Consumer behavior, Physical attractiveness, Business Etiquette
| Identifer | oai:union.ndltd.org:TW/201608081502110032 |
| Creators | Ming-Lung Tsai, 蔡明龍 |
| Contributors | Judy F. Chen, 陳富美 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 47 |
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